Branding in the Time of COVID-19 (Virtual Fireside Chat)
This is a podcast episode titled, Branding in the Time of COVID-19 (Virtual Fireside Chat). The summary for this episode is: Mall parking lots are being transformed into COVID-19 drive-thru testing facilities. Companies that once made perfume are now switching gears to make hand sanitizer. Manufacturing plants that once produced dresses are now producing face masks. And this is just the beginning. Join two CMOs for a virtual fireside chat about consumer demand, technological disruption, brand expression amidst a crisis, and more. Heather Stern, Senior Partner and Chief Marketing Officer at Lippincott, joins Partha Bose, Partner and Chief Marketing Officer at Oliver Wyman, to discuss how brands are evolving amidst a state of crisis. Together, they chat about what new forms of consumer demand may emerge in time, the redefinition of "seamless” experiences, the recent rise of employer trust, and the future of brand expression. For more information, follow us on Twitter @OWHealthEditor, read our online healthcare publication at health.oliverwyman.com, and see our guest roster: oliverwyman.com/oliverwymanhealthpodcast. Questions or comments? Email Oliver Wyman Health's Editor, email@example.com.