Oliver Wyman

Mall parking lots are being transformed into COVID-19 drive-thru testing facilities. Companies that once made perfume are now switching gears to make hand sanitizer. Manufacturing plants that once produced dresses are now producing face masks. And this is just the beginning.

Join two CMOs for a virtual fireside chat about consumer demand, technological disruption, brand expression amidst a crisis, and more.

Heather Stern, Senior Partner and Chief Marketing Officer at Lippincott, joins Partha Bose, Partner and Chief Marketing Officer at Oliver Wyman, to discuss how brands are evolving amidst a state of crisis. Together, they chat about what new forms of consumer demand may emerge in time, the redefinition of "seamless” experiences, the recent rise of employer trust, and the future of brand expression.

For more information, follow us on Twitter @OWHealthEditor, read our online healthcare publication at health.oliverwyman.com, and see our guest roster: oliverwyman.com/oliverwymanhealthpodcast.

Questions or comments? Email Oliver Wyman Health's Editor, jacqueline.dichiara@oliverwyman.com.

Branding in the Time of COVID-19 (Virtual Fireside Chat)

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Health and Life Sciences Practice

The Oliver Wyman Health Podcast features conversations with leaders who are pioneering the transformation of the health market. Oliver Wyman’s Health & Life Sciences Practice is a leader in value-based, consumer-centric healthcare, and serves clients in the pharmaceutical, biotechnology, medical devices, provider, and payer sectors. Topics covered in this series include the business challenges of transforming healthcare from volume to value, consumer engagement, consumer experience, digital health, care delivery models, strategy, leadership, and organization.
Oliver Wyman is a global leader in management consulting that combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Oliver Wyman is a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].